Microsoft @ LEAP KSA
- Client: Microsoft
- Show: LEAP 2024
- Venue: Riyadh, KSA
- Size: 700 sq.m
- Date: March 2024
Partner-centric stand where the main focus was on the creation of the networking space for the partners and Microsoft Arabia employees. The stand featured a double-decker structure with several private meeting rooms and an open catering area.
Overall Booth
A well-designed exhibition stand at a trade show is crucial for attracting visitors, engaging potential clients, and leaving a lasting impression. The most important aspects to consider when creating a successful stand:
Brand Consistency – Logos, colors, and messaging aligned with your identity.
Lighting Effects – Strategic lighting to highlight key products and create ambiance.
Open & Inviting – An uncluttered, welcoming space that encourages foot traffic.
Defined Zones – Dedicated areas for product demos, networking, and discussions.
Comfortable Flow – A logical arrangement that guides visitors smoothly through the stand.
Meeting Spaces – Private or semi-private areas for deeper business discussions.
A well-planned exhibition stand not only attracts attention but also creates valuable business opportunities by enhancing brand visibility, fostering connections, and driving conversions.
